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Robotic Process Automation
Poštulka, David ; Moudrá, Libuše (referee) ; Novák, Lukáš (advisor)
The content of this bachelor's thesis is the robotization of a selected process using RPA technology. The selected RPA tool is the UiPath Studio, in which we perform the robotization of the selected process. Part of the thesis also contains the strategic analysis of the Samsung company, for which we perform the automation.
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Android vs iOS: A Comparative Study
Pršeš, Faruk ; Kotásek, Miroslav (referee) ; Ellederová, Eva (advisor)
Tato bakalářská práce srovnává dva nejpopulárnější operační systémy v moderní době chytrých telefonů. iOS a Android jsou operační systémy známé pro svoji rivalitu. Cílem této práce tedy je poskytnout detailní analýzu těchto dvou operačních systémů a diskutovat jejich výhody a nevýhody. Práce nejdříve vymezuje samotný koncept mobilních operačních systémů a seznámí čtenáře s historickým vývojem operačních systémů chytrých telefonů. Poté se zaměří na historii operačních systémů společností Apple a Google a srovná jejich původ, funkce, uživatelské rozhraní, hardwarové požadavky, vývoj aplikací a jejich obecnou cestu k tomu, aby se staly nejstabilnějšími a nejpopulárnějšími operační systémy chytrých telefonů na světě. Praktická část práce je převážně zaměřena na rozbor výsledků dotazníku. Hlavním cílem tohoto dotazníku bylo porovnat preference uživatelů Android a iOS.
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Robotic Process Automation
Poštulka, David ; Moudrá, Libuše (referee) ; Novák, Lukáš (advisor)
The content of this bachelor's thesis is the robotization of a selected process using RPA technology. The selected RPA tool is the UiPath Studio, in which we perform the robotization of the selected process. Part of the thesis also contains the strategic analysis of the Samsung company, for which we perform the automation.
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Android vs iOS: A Comparative Study
Pršeš, Faruk ; Kotásek, Miroslav (referee) ; Ellederová, Eva (advisor)
Tato bakalářská práce srovnává dva nejpopulárnější operační systémy v moderní době chytrých telefonů. iOS a Android jsou operační systémy známé pro svoji rivalitu. Cílem této práce tedy je poskytnout detailní analýzu těchto dvou operačních systémů a diskutovat jejich výhody a nevýhody. Práce nejdříve vymezuje samotný koncept mobilních operačních systémů a seznámí čtenáře s historickým vývojem operačních systémů chytrých telefonů. Poté se zaměří na historii operačních systémů společností Apple a Google a srovná jejich původ, funkce, uživatelské rozhraní, hardwarové požadavky, vývoj aplikací a jejich obecnou cestu k tomu, aby se staly nejstabilnějšími a nejpopulárnějšími operační systémy chytrých telefonů na světě. Praktická část práce je převážně zaměřena na rozbor výsledků dotazníku. Hlavním cílem tohoto dotazníku bylo porovnat preference uživatelů Android a iOS.
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Apple's Marketing
Smirnova, Tatyana ; Havlíček, Zdeněk (advisor) ; Hřebejková, Jana (referee)
The topic of this bachelor's diploma work is examine the Apple Company marketing. The main aim of the work is analysis and characteristic of Apple Company marketing. The bachelor's diploma work consists of some parts. The first part describes the Apple Company and on the basis of studying recommended and professional literature marketing and marketing strategies terms were explained.
The second part is devoted to marketing activities of Apple Company, detailed marketing mix 4P of Apple Company and creating SWOT analysis. The third part describes comparative analysis of iPhones cellphones against Samsung. And in the end is given answer why Apple is with it all positive factors, huge capitalization, successful marketing and advertising is losing its position on the market. What is the reason? How Apple can fight against it and does Apple make attempts to fix it or leave it without changes? Apple's position is estimated by using different indexes in the forms of graphs, sales and etc., which confirm the losing of competitive ability of Apple Company.
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Corporate culture of Samsung
Ha, Thu Trang ; Müllerová, Františka (advisor) ; Pitra, Lubomír (referee)
The first chapter introduces the concept of culture, it explains the essence of national and corporate culture, what affects this culture and changes it. The second chapter is devoted to South Korea. The business environment of the country is examined closely and so are the family industrial conglomerates that currently have a huge impact on Korean society. It describes the specifics of Korean society and the Korean minority living in the Czech Republic. The last chapter focuses on the company Samsung, in which some of the historical events associated with the company's inception are mentioned. The corporate value of the company Samsung is introduced, as well as the organizational culture and the corporate social responsibility. Finally Samsung's corporate culture in the Czech Republic is examined.
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Consumer Behaviour in South Korea
Sapelnikova, Anna ; Průša, Přemysl (advisor) ; Cimler, Petr (referee)
This thesis focuses on the consumer behavior in South Korea. It is very essential because without research of the shopping behavior it is not possible to imagine an effective marketing campaign. The main objective of this thesis is to determine which factors affect Korean consumers by making a purchase of a mobile phone and to determine the attitudes and preferences of Korean consumers to brands Samsung and LG. In terms of methodology, the thesis consists of theoretical and practical part and recommendations. The theoretical part concentrates on the buying behavior of individuals and on the reasons. The first part of the practical part will be devoted to the development of consumers shopping behavior in South Korea. The next part directs reader's attention to the questionnaires. The last part of the thesis focuses on the recommendations which are aimed at the individual companies.
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Trends in mobile phone market
Vít, Kristian ; Molnár, Zdeněk (advisor) ; Pavlíček, Luboš (referee)
The graduation thesis "Trends in mobile phones development" is focusing principally on detailed analysis of mobile phone market on a global scale. The aim of this thesis is to elaborate comprehensive analysis of mobile phone market oriented on phones with operating systems (smartphones). The analysis is drawn primarily from the perspective of the key players in the market and comparison of these manufactures. After the descriptive part, where is introduced market as a whole, market segmentation by volume and value, this section focuses on segmentation of the global market by key players. This descriptive part is completed by market segmentation according to the amount of mobile phones sold by key players. Second analysis is segmented by operating system. Following parts of the thesis is more practical. This part of the thesis is analyzing the companies, which are selling smartphones. In this part I started by describing a brief overview about what the market is, what is focusing on and what their advantages and pitfalls are. My focus is analyzing the market via Porter's analysis and SWOT analysis of individual manufactures. Finally, I analyze the financial indicators from year 2007 to present. In conclusion I come to recommendations what manufactures should and should not to do. Chapter with warnings is described by the products on the market, which failed in recent years. At very end I come to the evaluation and recommendations, which theoretically should bring some positive progress to companies. The main contribution of this thesis is to provide comprehensive, detailed analysis of the market of mobile phones and smartphones manufactures on a global scale. One of the benefits is the collection of information, data and analysis describing the current state of the market, but also recommendations practices, to which I reached via progression of the this work. Thanks to unique appreciation of the global mobile phone market, their indicators and strategic information, it is necessary to say that this thesis can be very valuable material for some readers, who want to get overview, or seek accurate information about certain manufacture.
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